Succeeding with Social Media

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Everyone loves a fuzzy, warm story. Well, I am about to give you 5.

You see in the business of social media, everything moves fast. Success comes in small and large packages. Having social media as a part of your marketing plan is no longer an option, it is a necessity.

Today, I want to include some friends of mine and let them tell you what kind of success you can have when you incorporate social media into your marketing plan.

Rob Russo, Founder | Creative Director | Marketing Consultant | Designer | Blogger at Twelve Two Design

“Several years ago, I “gave in” to peer pressure and signed up for Facebook — without fully understanding the rage. I quickly “became friends” with a bunch of people from high school and soon concluded it was just an online high school reunion. I didn’t realize its business potential until I uploaded a photo gallery of a few logos from my design portfolio. Soon thereafter, a buddy from high school sent me a message about design work he needed. New logos, business cards, letterhead and more projects followed. Fast forward a few years and now that buddy and me? We are business partners in a new startup: MediaDoc Marketing.”

Theresa Cifali, Mixed Media Artist | Crafty Business Consultant

“I was recently contacted by a manufacturer in my industry. The marketing manager emailed me to see if we could find some time to chat. I assumed that this was for design work, as that is what I do primarily. As it turns out, I was wrong. The marketing manager told me that I had caught the attention of the owner of the company. The owner said that they had to find a way to work with me via social media and requested that the marketing manager get in touch with me. Now we are looking into ways that we can work together. Should be fun!”

Sue Graber, suegraber.com

“Just sharing a bit of my success since being “intentional” in following some Social Media tips provided by some great people including you! I didn’t have a Pinterest account or FB business timeline until just a few short months ago — Now have 150+ followers on my business timeline, over 1000 on my personal profile and, close to 200 on Pinterest. I have over 1000 followers on Twitter and striving to learn more how Google + and LinkedIn works because I know the things I apply create results. Every tip that I intentionally follow leads to developing new relationships through Social Media.”

Kim Garst, CEO of Social Media Branding with Kim Garst

“Using social media, I have built a multiple six figure business that will reach 7 figures by the end of the year, Lord willing :) “ 

Elizabeth Maness, CEO at Datingdivasites.com & Assistsocialmedia.com

“ I have used social media and SEO to run my relationship company for 10 years…350K in sales :)

Wow!  See, social media does work!  I encourage you to take a look at their fabulous sites.

If you are still unsure where to direct your business’ social media efforts, please get your copy of my FREE report on “Why Social Media?”. This guide will help you determine what path is best for your business.

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How to Get the Most From LinkedIn

LinkedIn is the one social platform that mystifies people. I know people who are not on it because they are clueless, meanwhile, the professional world uses it as a hiring tool and a platform to connect with other professionals.

I think it is one platform that we all should be on. If you a business professional, business owner or even job- seeker, you need to be on it. For one, it makes you more searchable. When I type my name into Google, my LinkedIn profile shows up before my website!

If you have a profile set up but not sure where to go from here, let me share with you some ways to optimize your profile to its fullest…

 Keywords

When people search for you or others in your industry, what do they type?  ”Accounting”, “money management” or “bookkeeping help” if you are an accountant?  What about “art”, “unique” or “one of a kind” if you are a jeweler?  These keywords are very important.  You want to list in your title, your summary and all your job experiences the keywords that will get you found.

For me, as a social media consultant, I consider my top keywords “social media consultant”, “social media strategist” and “social media manager”.  In the picture below, see the areas that I placed those…

 

 


 

 

 

 

 

 

 

 

 

 

 

Detailed Descriptions

You want to put as much information here as possible.  When people search LinkedIn, they want someone who knows what they are doing.  Having a completely filled out profile with what you do and what you’ve done is essential.  You also want to incorporate your keywords here too.  Take a look…

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Answers Section

This has to be my favorite part of LinkedIn.  In the Answers section, you can ask questions and answer them.  You can post in an array of categories.  The more you answer, the more chances you have to have your answer listed as “best”.  The more “best answers” you have, the more emphasis LinkedIn puts on you being an expert.  Who wouldn’t want that?  I have noticed personally, I show up in the searches and have more people view my profile when I am actively using this section.

To get to the Answers section, click “More” at the top of LinkedIn, then click “Answers”.

Groups

LinkedIn groups are a great way to connect with peers.  There are thousands of groups to choose from.  There are also a lot that are inactive, so you want to make sure you are in an active group.  Within these groups, you can connect with others along with participating in discussions.

If you implement what I have listed out, you will be more searchable and have the fullest LinkedIn profile. After all, if you cannot be found, how will people know you are there?

I invite you to connect with me on LinkedIn!

New to social media and not sure what direction to take your business?  Get my FREE report on “Why Social Media?” here.

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